Branding is most often associated with the upper echelon of business market . The big names such as Apple, L'Oreal, Mc Donald's who have built a good reputation with consumers is deemed to be at the forefront of branding . However the author has decided to explore the impression about branding amongst small medium enterprises.
5 MYTHS ABOUT BRANDING
Branding is for BIG brands !
If you are small timer, branding isn't the thing for you.
Because the typical mindset of any entrepreneurs is that branding costs alot of money and only big brands can do it. Branding reminds of us big huge billboards, colourful and pacy TV advertisement which will costs up to thousand and thousand of dollars. However branding is not necessarily costly and every small medium entrepreneurs need to embrace branding efforts in their everyday marketing because branding creates trusts, motivates employees and increases revenue. there are so many ways you can do it with less cost.
Sales track record is more important
How is sales more important than branding
We are so focused on the daily task of generating sales than we forget to pay attention to branding. What are the mistakes that we do ?
We sell products without caring for details on packaging and logo.