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Content Marketing Strategy

Instead of sending out special discounts announcements to motivate subscribers, use smart lists to segment your contact list to send customized content for certain stages of the buyer's journey.

A successful e-commerce marketing strategy consists of a multitude of small content initiatives that are not particularly noteworthy in themselves, but together create something powerful and moving. It works because customers are drawn to brands because of the quality of their content. [Sources: 6]

If you want to take inspiration from other e-commerce websites, use your own content marketing strategy to create high-quality, original content that is relevant, informative, clear and creative. The content you create, whether text, videos or infographics, should match your brand priorities and image. Proper e-commerce content marketing attracts more positive attention, interactions and sustainable conversions in a way no other marketing strategy can.

Do not underestimate the power of user-generated content to attract loyal customers. Email marketing is one of the most effective ways to reach and stay in contact with your customers. Social media is a great opportunity to learn about your e-commerce products, events and promotions. It is why it is one of the most recommended e-commerce marketing strategies. [Sources: 5, 9]

You can also use social media to collect customer feedback and build a fan base. If your customers like your product, they are likely to share your content on social media. There are a lot of plugins for WordPress and Shopify apps that make it easy to upload customer reviews and include photos and videos on your product pages.

Content marketing is the process of producing high-quality, valuable content and distributing it to a large audience. Content marketing for many e-commerce companies means blogging, which can include using lead magnets and e-books to get your customers to your site and encourage them to buy or sign up to your e-mail list. Content marketing is free, and you can do it yourself, or you can hire a content marketer to develop your strategy for you before you post.

It is dynamic, and like everything else, social media is a powerful tool for reaching the masses, regardless of geography or age group. Brands, publishers, contractors and growing businesses can launch campaigns on the most popular social networks today to connect with their audiences and post content that interests them. The transition from content marketing to social media marketing serves as a booster for content and other strategies.

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