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Feeling lost with all the social media changes this year?

The questions flooding through your head right now might include:

 Why does Facebook work differently?

 Should I be on Clubhouse?

 What is Twitter Spaces?

With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal for your business growth this year.

We’ve got you.

Let’s first discuss the platform changes and updates that will drastically affect the marketing world this year, then drill down into new and emerging social media marketing opportunities you’ll want to have on your radar.

Changes to Facebook That Dramatically Affect Marketers

There are currently more than 4.66 billion internet users in the world and of those, more than 3.81 billion have a social media account.

Social media is a massive channel in which to conduct and market your business.

And of all of the available social platforms, Facebook is still the leader of the pack.

After all, 59% of the world’s social media users are on Facebook.

To stay on top of your marketing game, check out these latest Facebook changes your business can take advantage of to dramatically affect your marketing results.

Change #1: Customized News Feed Priority in Facebook

Facebook users can now set preferences to control which contacts they see at the top of their newsfeed.

This means that you have the power to stand apart from your competitors and increase visibility among your audience.

Develop a marketing strategy that delivers consistent, valuable content that builds trust, establishes you as an authority, and solidifies customer loyalty.