Whether you’ve been blogging for 3 weeks or 3+ years, you’re never too late (or early) to learn how to SEO like a pro! There are two types of website traffic: paid (PPC) and organic (“free”). I am going to tell you a little secret. Organic traffic is not free. Gaining steady, organic traffic by implementing SEO best practices takes time and effort on your part (both of which are valuable!).
But here is the catch. Learning how to find your own keywords can be daunting at first. If you struggle to find keywords that other bigger bloggers don’t already cover, you’re not alone. I have an easy 5-step method that can help you find long-tail keywords that have never been properly covered in an online publication. That means you can easily sweep up organic traffic from these keywords, as long as you write great content that covers the subject well. If you want to know how it’s possible to find keywords that even brand new blogs can rank for, give us a call
What is SEO (Search Engine Optimization)?
To SEO like a professional, you need to understand what search engine optimization is. SEO is the method used to optimize your content so that search engines can categorize and show your blog posts to those who are searching for your topic online.
All too often bloggers forget to follow even the most basic SEO steps. This is a huge problem! Unless you’re relying entirely on social media sharing, then it’s important to set up your blog’s content the right way from the start. SEO, in a nutshell, is all about making your site visitor’s experience better. When your visitors are reading more content (staying on your pages longer) and visiting more pages (lowering your bounce rate), they are telling Google that your site is worth visiting! So always keep user experience in mind when SEO optimizing your blog posts and pages.
Organic Traffic Organic traffic is composed of the visitors that click over to your website using a free method. You can get organic traffic from search engines like Google, Bing, Pinterest, and even social media sites like Facebook and Twitter. Organic in this context simply means “unpaid.”SEO and organic traffic go hand-in-hand. If you follow the easy SEO steps that I am about to explain, then you will be well on your way to building your blog’s organic traffic.
Our SEO checklist breaks down these broad steps: