Before you embark on your journey in digital marketing , first it is very important to understand your target audience. The F & B is a wide area which serves individual customers, retailers , hotel, restaurants and other. The advertising campaign will have to be customized for every consumer . This is why strategy is important prior to the launch of a campaign .
Consumers who are individuals will have a different demographics and purchasing behaviour. As a F& B business owner , it is vital to have a good understanding of your audience, so you can choose the best detailed targeting on your Facebook Ad. Restaurants will be targeted as restaurant owners in the Facebook Ad
2) TYPE OF PLATFORM
The second most important element in the strategy will be the type of platform that you wish to target? The analysis can be carried out with the audience in mind. For example, consumers who are individual within the age of 18-25 are equally active in Instagram. Hence your advertisement campaigns should be launched on both Facebook and Instagram
In the event, the food products are catered for restaurant owners , your concentration should shift towards Facebook and the target would be Restaurant page admins.