STRATEGIC MARKETING :ANALYSIS OF FOOD DELIVERY SERVICE

Updated: May 15

A strategic analysis is an important step before we embark on a marketing plan. It is important to learn how to analyze your audience and market.

This is an example of analysis we did for a food delivery business


SITUATIONAL ANALYSIS


Environment

The situation analysis is required prior to setting up a marketing strategic plan. The culture of food delivery and ordering online is growing at an unimaginable rate. Food delivery is more common for restaurants that serve Pizza such as Domino’s Pizza and Pizza Hut.


Current Trend in the Food Delivery Industry


1. More consumers will order food online and at a higher frequency

In this century, due to busy schedule and heavy traffic, ordering online has become so normal and easy for consumers that we only expect the growth and frequency of that trend to increase.


2. Technology will continue to propel the industry forward

Technology is the lifeblood of every industry, and with modern users’ digital expectations, alongside fierce competition in the food delivery industry, new and creative use of technology is the only way to succeed. With the high usages of smartphone, consumers prefer to order their food vide the online services by downloading apps and choosing the favourite food.


3. Variations in the Common Delivery Model