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  • Keyword Research: This involves identifying the keywords that your target audience uses when searching for products or services related to your business. This helps you create ads that are relevant to their search queries.

  • Ad Creation: This involves creating ad copy and choosing appropriate images or videos to create ads that will grab the attention of your target audience. Your ad should clearly communicate your unique selling proposition and encourage viewers to click through to your website.

  • Bid Management: This involves setting the maximum amount you are willing to pay for each click on your ad. This can vary based on the competitiveness of the keyword, the type of ad, and other factors.

  • Targeting: This involves choosing the specific demographics, geographic locations, and interests of your target audience. This helps you ensure that your ads are seen by people who are most likely to be interested in your products or services.

  • Performance Monitoring: This involves tracking the performance of your ads and making adjustments as needed to improve their effectiveness. This includes analyzing click-through rates, conversion rates, and other key metrics.

Google Ads Service Management

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