If you find yourself splurging your marketing budget on the wrong channels with a not so satisfactory ROI, it is likely because you have
Picked the wrong channel for Lead generation
Wrong Media Exposure
Ineffective Content Generation
Wrong marketing objectives
Not optimizing your lead funnel
That's the reason why we include the 3 major phases to resolve the above problem
An analysis of the online behavior of target customers to identify lead channels. We don't believe
in a "one size fits all" approach. A transport company will have a customer base that are
actively searching for the services on Google and this scenario will require a specific
campaign targeted to the said medium. For example, a career fair organizer who
wants to increase the visibility of their exhibition will target working adults and graduates on social
Customers should look for you
Pay Per Click Advertising
You should look for customers
Social Media Advertising
Without a proper audience segmentation and channel mapping, you will be increasing your cost of acquisition. The customer will also be categorized into three groups, the immediate buyers, the one
who is interested in your service but not able to find you and the ones who need your service in
6 to 8 months time.
This phase is important to identify your cold, warm and hot audience prior to setting your
campaign objective and contents. This is the phase to set your marketing objectives.
Cold audience are those who have not heard about you, warm audience are those
who are getting to know about you and hot audience are those you want to convert into
customers.Leads are usually sourced from social media network, blogs,search engines,
Hence the funnel should be established to gather the leads and campaign objectives
grouped into awareness, engagement, and conversion mode across the relevant platforms.
Different contents should be served to cold,warm and hot audience to lead them
through the funnel. Paid and organic contents should be launched accordingly
Social Media Advertising
The difference between generic and customized solutions is the ability to constantly
campaign performance metrics. The campaign has to be assessed daily
for its paid and organic metric and an immediate switch is made to lower the cost
The contents posted on all platforms has to be also assessed and updated accordingly.
Performance Monitoring & Reporting
If videos are gaining more engagement in the cosmetic brand awareness campaign,
then the content should be steered in that direction for that particular company.
A company operating for 5 years will have totally different campaign goals as
compared to a year old company. The content and lead generation will be