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If you find yourself splurging your marketing  budget on the wrong channels   with a not so satisfactory ROI, it is likely because you have

Picked the wrong channel for Lead generation

Wrong Media Exposure

Ineffective Content Generation

Wrong marketing objectives

Not optimizing your lead funnel

That's the reason why we include  the   3 major phases  to resolve the above problem 


Mapping Phase


Stock Market Data

An analysis of the online behavior of target customers to identify lead channels. We don't believe 

in a "one size fits all" approach. A transport company will have a customer base that are 

actively searching for the services on Google and this scenario will require a specific 

campaign targeted to the said medium. For example, a career fair organizer who

wants to increase the visibility of their exhibition will target working adults and graduates on social


Customers should look for you

Pay Per Click Advertising


You should look for customers

Social Media Advertising 

Without a proper audience segmentation and channel mapping, you will be increasing your cost of acquisition. The customer will also be categorized into three groups, the immediate buyers, the one

who is interested in your service but not able to find you and the ones who need your service in

6 to 8 months time.    

Funnel Phase


This phase is important to identify your cold, warm and hot audience prior to setting  your

campaign objective and contents. This is the phase to set your marketing objectives.

Cold audience are those who have not heard about you, warm audience are those

who are getting to know about you and hot audience are those you want to convert into

customers.Leads are usually sourced from social media network, blogs,search engines,


Hence the funnel should be established to gather the leads  and campaign objectives

grouped into awareness, engagement, and conversion mode across the relevant platforms.

Different contents should be served to cold,warm and hot audience to lead them

through the funnel. Paid and organic contents should be launched accordingly

Social Media Advertising


Content Marketing

Email Maketing


  • Facebook
  • Twitter
  • YouTube
  • Pinterest
  • Tumblr Social Icon
  • Instagram

Optimization  Phase



The difference between generic and customized solutions is the ability to constantly


campaign performance metrics. The campaign has to be assessed daily

for its paid and organic metric and an immediate switch is made to lower the cost 

per conversion. 

The contents posted on all platforms has to be also assessed and updated accordingly.

Data Analysis

Performance Monitoring & Reporting

If videos are gaining more engagement in the cosmetic brand awareness campaign,

then the content should be steered in that direction for that particular company. 

A company operating for 5 years will have totally different campaign goals as

compared to a year old company. The content and lead generation will be

optimized simultaneously

Man Working at a Desk

In order for your product or service to be successful online, you must first be found.

We know which SEO strategies deliver and which do not.

We optimize your website and its contents so that you are among the top ranks.

We prepare a detailed evaluation with the search terms that are most suitable for your company (SEO audit and keyword analysis).


App Screens

Complement your marketing strategy with search engine and social media advertising.

We implement successful online marketing for SMEs and associations. We run Google AdWords, Bing, Facebook, and Instagram marketing effectively and with a high ROI.


For social media advice, contact us.

Online Ads

Creative Work

Our social media agency analyzes which social media is right for you, and how you should be using it. Each platform serves a different purpose and requires different monitoring.
We support Facebook and Twitter sites with over 30,000 subscribers. Our clients are happy with their growth.

Social Media Strategy

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