Hey peeps, we have a new term on board, content PR. Now do not get confused with the conventional PR that we do. Content PR covers larger types of medium for coverage and format.
So what is exactly is content PR?
It is a process that you use to convert your company into a brand and keep it going with all the engaging to your audience.
In the past brands use to connect with the audience through advertisements or editorial content that are published in traditional media.
I came across this wonderful infographic by Calysto Communications that break down the traditional PR and content PR perfectly
Things have rather changed. It is no harm in pursuing the above but it has to be integrated with content PR as well. This is going to create a big leap for your business and make yours stand out from the rest.
What 5 things we can do with Content PR