Brand building is a tedious job and it be might get ignored when we are doing our normal fire fighting job every day.
Joe from the Marketing Department is concerned about this.
Joe is looking out for metrics to see the engagement on social media which shows how much of the content is being consumed by the consumer. Joe has other marketing objectives to think about. He is pretty overwhelmed with all this.
Sally comes along and gives me some tips on building brand authority on social media.
Share Data and Expertise
Sally pointed out that data is authoritative. Sally told Joe that people recognize brands that are familiar but they can appear authoritative if they present data. Salya advised Joe not to merely share opinions on social but data-centered research as well. Let's have a good look at the health department's social sites where they share an enormous amount of statistics that people find informative.
For example, the famous pet nutrition and massage therapist, Paws Fur Life hosts Facebook live video on pet massage. Joe needs to share information that gets him the respect and trust of their social media followers.