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Saved , Custom and Lookalike ..which is best?

Having seen my newsfeed flooded with different advertisements telling you the best strategy that works to double your revenue, I had to take a step back and narrow down the basics of Facebook advertising so that readers will first understand the different functionality

There is a theory that says the best conversion is achieved when you identify the right target audience.

But how do you which target audience is the best when you have 3 options like custom audience, saved audience and lookalike audience

We decided to breakdown the functions of each segment and the purpose to guide you with your campaigns,


Saved audience

Saved audience

The fields are based on basic demographics like age, location, language, interest, behaviour and job types. The choice is with the advertiser to select the details based on your product and customers. A digital agency that is targeting the lawyers will select lawyers as job type and to broaden the scope , they can also target law schools.

The question is when do you choose saved audience.

1)If you are starting fresh and targeting a group of new audience with your product.

2)Raising awareness about your product

3)Lead generation

Example, an apparel retailer who is targeting a group audience who are females and are within the age of 18 to 30 years . You can share your product catalogues to a new group of audience to exhibit your brand value.

A newly setup driving school that is targeting school leavers


The location of the audience is selected based on the geographical concentration of the audience.

The options allows you to select the country, the states and you can even narrow it down to sectors

  1. Country

  2. State

  3. City

Basic Demographic

  1. Age

  2. Gender

  3. Language