1) DEFINE YOUR GOALS
Before embarking on a social media marketing campaign, you need to define the goals of your campaign . This is to avoid any wastage of your budget. This may sound like a statement that you have heard before, but it is a critical step that you should not omit.
WHAT WILL HAPPEN IF YOU DO NOT DEFINE GOALS??
You will target the audience in locations that are too far away from your restaurant and end up not optimizing your budget for the locations that are ideal for your restaurant
You will end up targeting the wrong demographics of visitors. If you are a burger joint who usually receive visitors who are in the age range of 18-25 years old, then it would be not advisable to target above the age range. Do a little bit of market research about your customers
2) SET A BUDGET AND SCHEDULE
An advertisement budget depends on how much REACH you wish to attain. It boils down to the number of visitors that you want coming to your restaurant. Do you want 50 cu