1) DEFINE YOUR GOALS
Before embarking on a social media marketing campaign, you need to define the goals of your campaign . This is to avoid any wastage of your budget. This may sound like a statement that you have heard before, but it is a critical step that you should not omit.
WHAT WILL HAPPEN IF YOU DO NOT DEFINE GOALS??
You will target the audience in locations that are too far away from your restaurant and end up not optimizing your budget for the locations that are ideal for your restaurant
You will end up targeting the wrong demographics of visitors. If you are a burger joint who usually receive visitors who are in the age range of 18-25 years old, then it would be not advisable to target above the age range. Do a little bit of market research about your customers
2) SET A BUDGET AND SCHEDULE
An advertisement budget depends on how much REACH you wish to attain. It boils down to the number of visitors that you want coming to your restaurant. Do you want 50 customers daily or 100?
The budget depends on the size of the audience in your marketing campaign . Facebook algorithm will eventually provide a total reach of audience based on your selection of location, age, language and detailed targeting criteria.
It is always good to start at reasonable budget so that you can assess the performance of your campaign . Check on the engagement of consumer on your campaign on a daily basic. Metrics such as impression, post engagement, video views, page views, etc will need to be monitored on a daily basis. The metrics will show indicate the extent of adjustments that can be made to your ad budget. Our experts can help assess your metrics and advise the right ad budget required.
Content is king. As much as you would like to obtain visitors through paid campaign , the ideal method will be also to obtain as much of organic reach for your campaign. Creating a good content is very important. A restaurant owner can use instagrammable food pictures to entice foodies. Some example of content ideas for you
a) The first 50 visitors to subscribe to your newsletter to dine free for the month of August!
b) Our authentic Chicken Biryani with a cooling raita made with yogurt, mint, cilantro and a pinch of salt
c) A write up about your chef and your kitchen team