Updated: Jan 1, 2020
It is most likely that your event is just one of the many events that the journalist hear about on an everyday basis ? You have to work really hard in making sure that you differentiate your event from the rest .
HIGHLIGHT THE BEST ACTIVITY
If a concert is the highlight of the event, make sure that you write an interesting article about the concert , key insights about the artiste and why should the public turn out to the event. First marketing strategy .Journalist will be excited usually to know about the key line ups who are going to perform. It is very important to convey to the journalist about how exciting and vibrant the concert is going to be ?
INVITE THE MEDIA
A common practice in the public relations world, most journalist will be delighted if they get invited to an event as special invitees to cover the event or interview the artist. This will be the best way to establish a good working relationship with media. Make them feel special by perhaps providing an exclusive rights for coverage or interview.